Monthly Archives: April 2011

Blogging as an Art or Science? Why Nonprofits need to focus on content

I have a morbid curiosity about products with wildly successful advertising which lack any actual substance: Nick Unsworth and all those ‘social media strategists’, that annoying guy who wrote The Four Hour Workweek, the Shakeweight (which I own thanks to an especially thoughtful company office pool) and the concept that Cheerios are good for you.

In my recent attempts to crack this writer’s block, I’ve been doing research on good blogging practices. Personally, I’m torn between the impulse to spew out buckets of junk (i.e. focus on the marketing, but not the content) or invest an absurd amount of time creating beautiful prose(prioritizing content over advertising). One method drives traffic, the other drives change. For most nonprofits, simply getting lots of traffic on a site will not increase revenue or change people’s mind about that controversial housing project. Don’t get me wrong, traffic is good, but selling an idea is much more difficult than a pair of shoes. Continue reading

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You gonna jump in bed with BIG MONEY? Nonprofits deserve respect first.

I’ve recently finished a whirlwind experience at the Web 2.0 Conference #w2e here in San Francisco. In the course of three days I saw some awesome techie speakers, developed outlines for multiple fascinating blog posts and had several wine soaked conversations. What was the most interesting to me was that at this particular tech event, I was in the minority as a social justice and nonprofit advocate – and somehow that made me ‘cute’, ‘responsible’, ‘caring’ or somehow less professional or less business than other participants. Continue reading

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