Category Archives: Dana’s Blog

Balancing Product and People

Good management is a slippery concept – it’s definition, like most difficult questions is easy; it depends. Management style depends on what you are managing and what your objectives are. I’ll break it down a little more. At the highest … Continue reading

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Being Agile-ish: Collecting Web Development Requirements as User Stories

Anyone who has worked an Agile project understands how important the backlog is. It is the recipe, the to-do list and the sacred text we refer to on a daily basis. The backlog keeps track of today’s priorities, tomorrow’s dreams and ‘we’d love to do this, but only if we had a million dollars’ ideas. At my company, we’ve been using Atlassian’s JIRA to keep track of the backlog, but going about it in a unique and pretty successful way. Our clients know what to expect and can budget the right amount of time and resources – but can still have a flexible and rapid iteration development cycle. Continue reading

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Several examples of Project Management Paradoxes

There are multiple factors that go into the measurement of a manager’s success or failure. The complexity comes from the diverse and sometimes squishy roles and responsibilities of project management. Living the life of a PM is to accept the … Continue reading

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I am a Digital Strategist! Tactical versus Strategic Thinking

Digital Strategy has a slippery definition. A lot of people consider themselves strategic thinkers, myself included. But I recently finished a digital strategy project and experienced a whole range of emotions starting with confidence, lolling in utter desperation and finally … Continue reading

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Why Agile UX in 2013?

New year, new time for reflections and predictions. Like a lot of us, I’ve been struggling to make personal and professional resolutions for the new year. Last year my professional resolution was to honestly try to respect individuals opinions at … Continue reading

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Pay is not as important as engagement – Go figure

I’ve been thinking a lot about employee engagement and retention. In order to produce quality work, employees need to be engaged. Engagement means opportunities to develop, both personally and professionally, a forum for equal exchange of ideas, and a sense … Continue reading

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INTJ

I’m usually not a sucker for these personality based tests. I’ve always believed that your zodiac sign simply acts as a benchmark to compare your own self analysis. I read Tarot cards for a while too, and I felt the … Continue reading

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Consulting 101

Strategy consists of 3 simple steps. 1. Define your objectives 2. Make a plan to reach them 3. Identify how you will prove you have reached them In order to plan strategically, you don’t have to start globally. You need … Continue reading

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Oh backups…those pesky things…

Backing up a WordPress site is essential for basically everyone, and I am not immune. I know that now, but thankfully, also know brillant developers who can help me out. As a Project Manager, I didn’t actually know HOW to … Continue reading

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Recent Updates from Summer and Fall

Over the past few months, I’ve been incredibly busy getting my start-up business off the ground and have recently accepted a position at a digital marketing agency in downtown San Francisco. I just wanted to recap what’s been going on … Continue reading

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