I believe that any plan needs a solid balance of tactics and strategy. I believe that the technical execution of any project requires a plan, and that creating the plan is strategic. I’ve been caught in too many traps in which a group of creative and strategic people throw out a ton of ideas and expect someone else to figure out how to make them work. I’ve seen too many projects fail because the idea is ‘assigned’ to a group of people to figure it out, and they start executing without a strategy. Ideas are easy to come by, builders are easy to come by. The real challenge is finding someone who can see through the maze of possible pathways, risks and outcomes and create a strategic plan. Strategy + tactics.
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